The flavor of coconut sugar is reminiscent of light brown sugar, with caramel-like undertones. You can use this sugar in many sweet treats. The lightly caramelized flavor of this sugar perfectly complements the chocolate in brownies or adds a nice flavor zing to red velvet cupcakes. Plenty of bakers even claim this bakes the same way as white sugar, so no need to modify any recipes you already have on hand that you’d like to use it in. Just remember that it is slightly coarser, and the flavor is more akin to light brown sugar.